The impact of tourism planning on dealing behaviors in improving the quality of hospitality "An applied study at Al Mansour Melia Hotel"

Authors

  • Assistant teacher, Roaa, Tariq Kamal Al-Mustansiriya University / College of Tourism Sciences
  • Assistant Lecturer Noor Sabry Khalaf Ministry of Culture / Tourism Authority

Keywords:

tourism planning, behavior, quality, hospitality service

Abstract

In view of the development of the methods of hospitality in our world today , the use of technological development in all aspects of economic and service life and the continuous success in the transformation of individuals in their concepts and ethics in the performance of work, whether they are leaders or productive service, making it easy to keep pace with the development that the tourism sector and hospitality based on ethics Professionalism as a basic business base and long-term strategy to win customers and maintain the level of organization (hotel) is the basis of quality standard and this is achieved through the satisfaction of the guest because the hotel has direct contact with customers, which gives Is it very important to know the ethics of the profession and the extent of acceptance of the workers in that profession ? Is the process of applying them in favor of the profession they occupy? Which helps to achieve the goals and individual profits that are reflected in the interest of the hotel, which is the satisfaction of the customer is the basis for its continued success , and for the purpose of knowledge of the extent of adoption of the ethics of work or the profession in the Mansour Hotel and the extent of acceptance of the specific ethics and the extent of their application, Al-Mansour, "through the questionnaire that examines the extent to which the acceptance, acceptance and application of standards and ethical ethical concepts, and revealed through the analysis of the data collected from the questionnaire questionnaire that the majority of employees appreciate the importance of professional ethics in the individual And which they are working to apply them in their dealings with the guests and this application will lead to satisfaction and leading to a return of profitability for the hotel.

Published

2026-04-21

How to Cite

Assistant teacher, Roaa, Tariq Kamal, & Assistant Lecturer Noor Sabry Khalaf. (2026). The impact of tourism planning on dealing behaviors in improving the quality of hospitality "An applied study at Al Mansour Melia Hotel". AL-Yarmouk Journal, 21(2), 66–73. Retrieved from https://journal.al-yarmok.edu.iq/index.php/alyj/article/view/1354

Issue

Section

Articles