“The Role of Strategic Planning in The Quality of University Performance” Empirical Research at Administration & Economic College- University of Baghdad

Abstract

This study aims to investigate the role of strategic planning in enhancing the quality of university performance within higher education institutions. The research examines the relationship between the dimensions of strategic planning (vision, mission, values, and goals & objectives) and the dimensions of university performance (academic, administrative, and societal performance). A descriptive-analytical approach supported by statistical techniques was employed to test the hypotheses, using field data collected from a sample of academic and administrative staff members.

The findings indicate a significant correlation and impact between strategic planning and university performance quality. Clear vision, mission, and values were found to effectively direct resources towards achieving institutional goals. Moreover, well-defined strategic objectives contributed to strengthening academic performance, developing research and teaching capabilities, improving administrative operations with more flexible and effective systems, and reinforcing the university’s societal role through participation in developmental projects and community services.

The study concludes that the adoption of strategic planning mechanisms is essential for higher education institutions to strengthen their competitive position and respond to environmental challenges. It recommends fostering an organizational culture supportive of strategic planning, enhancing the skills of faculty and administrative staff, and adopting continuous monitoring and evaluation systems to ensure sustainable quality in university performance.