أثر التسويق الالكتروني في تحسين جودة الخدمات المصرفية مصرف الرشيد أنموذجاً

Abstract

The research aims to shed light on two important and interrelated varia-bles in the work of tourism marketing, the first variable - independent (social networking sites) and the second variable dependent (tourism marketing), where a major question emerged to us represented in (what is the impact of social networking sites on the growth of tourism marketing) The question stems from three main hypotheses. The statistical program (spss) and the (Ex-cel) program were relied upon to analyze the research data. Many various sta-tistical tools were used, the most prominent of which were (arithmetic mean -standard deviation - correlation), where the questionnaire was distributed on ( 400) Baghdad audience on both sides of Karkh and Rusafa (research sample), and a set of results were obtained from them (there is a statistically signifi-cant correlation between social networking sites and tourism marketing), and also (there is a significant effect between social networking sites in tourism marketing). ), as well as (there is a significant effect between the dimensions of social networking sites together in tourism marketing), and also the results showed that there is an effect between the dimensions of social networking sites and the dimensions of tourism marketing. The impact rate reached 79%, and we reached a number of recommendations, the most important of which is the necessity that the selection of workers in the tourism sector should be according to a number of foundations and criteria because of their paramount importance in the tourism sector.