Editorial arts in electronic journalism
Abstract
This research focuses on editorial arts in electronic journalism as a modern me-dia phenomenon
Websites spread news through their websites for easy access and browsing through local and international news' where the majority of the public relied on the electronic press
To cover it with news of its occurrence and less cost as the news is transmitted directly from the site of the event and this is what distinguishes it from the public from the rest of the newspapers
Where I dealt in the research with the definition and concept of electronic jour-nalism and the approaches to dealing with electronic journalism and the charac-teristics of electronic journalism as well as electronic journalism models and what distinguishes them from traditional newspapers and the researcher reached a set of the following conclusions:
Awareness of the nature of the medium as electronic newspapers are a new medium that has its own communicative and formal characteristics and has its own audiences that look forward to press services that satisfy their communication needs. and those in charge of this medium must realize that they are directed to specific audiences which differ in their democratic characteristics and communica-tion needs from the masses of paper newspapers.
- Seeking to create new advertising markets so that those in charge of it look at the electronic newspaper as a stand-alone advertising medium meaning that the advertisement in it has a special character than the advertisement in the paper version in terms of spread interactiveness and multimedia... etc.
-1- Orientation towards integrating performance with the printed press (for the electronic press of printed origin) so that the electronic and print media contribute to strengthening each other.
2- The necessity of separating the editorial apparatus of both electronic and paper newspapers due to the different nature of the two means.
3-Creating new financial resources by preparing studies and media campaigns for advertisers to encourage them to advertise on the websites of electronic news-papers.
